IKEA has revealed that it will open its second ‘Plan and Order’ point in Australia at the HomeCo shopping centre in Belrose, Sydney’s Northern Beaches area, in June 2023.
The newest Plan and Order point will open in June at the HomeCo shopping centre at Belrose in Sydney’s Northern Beaches area. Plan and Order points aim to provide customers with a more convenient and accessible shopping experience in Australia.
The store will offer Northern Beaches residents one-to-one expert planning advice in a 215 sqm area and will be the Swedish furniture retailer giant’s second smaller IKEA format in Australia.
At the Belrose store, customers can receive personalized and expert advice for planning kitchens and wardrobes on the spot by booking a planning appointment or simply walking in to browse.
In addition to displaying kitchens and wardrobe systems to facilitate planning for complex areas of the home, IKEA Belrose also offers the convenience of placing an order for any product across the complete IKEA range.
“The Plan and Order point format has opened up new opportunity for IKEA to be exactly where our customers need us to be, and this is a key part of our growth strategy for IKEA in Australia,” Johanna Gbenplay, Market Area Manager, IKEA Australia said.
“We already have a strong presence with three IKEA stores in Sydney, but we will now be on the doorstep of the many people of the Northern Beaches area, who we know are avid home furnishers and renovators, but may have not considered IKEA as close or convenient for them previously.
“We have learnt valuable lessons from our first opening at Highpoint, Melbourne, and are anticipating an exciting response from existing and new customers when IKEA Belrose arrives in June.”
In 2019, IKEA opened a temporary pop-up store at Warringah Mall in Brookvale, which operated for approximately eight months. Following that, the first Plan & order point in Australia opened at Highpoint in Melbourne’s west in September 2022.
Bookings for planning appointments at IKEA Belrose will be able to be made via the IKEA website.
Published 5-May-2023
